• The Jam Pot, 41 Marshall Terrace, Gilesgate, Durham. DH1 2HX
  • Mon – Fri: 8:30am – 5:00pm
0191 375 7544
Your Eyecare
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Seeing differently,
to help you see clearly

Clear, comfortable vision matters — and so does feeling like yourself. We’ll help you find frames that suit your personality, not just your prescription.

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Explore our frames
  • 30+ years of patient care
  • NHS and private eye care
  • Inclusive and neurodiversity friendly
  • Calm unhurried appointments
  • 30+ years of patient care
  • NHS and private eye care
  • Inclusive and neurodiversity friendly
  • Calm unhurried appointments

Welcome to Simon Berry

Our doctors are ready to handle your eye health and vision needs. For more than a decade, we have been dedicated to improving the lives of our patients by providing high-quality and comprehensive eye care.

More about us

Your Glasses, Your Way

We offer an extensive selection of frames—from budget-friendly options to premium designer styles—so you can find the perfect pair to match your unique look.

See more of our frames
Coco Song Eyewear
Dutz Eyewear
Feb31st
Johan von Goisern
Lindberg
Sea2See Sustainable Vision
Maui Jim
Menrad the vision
Paul Costelloe
Paul Smith
Porche Design
Ray Ban
Waterhaul
William Morris London
Wolf Eyewear
Zeal Optics

Your vision matters to us

We provide comprehensive, patient-centred eye care for every stage of life, delivered with care, clarity, and the time it deserves.

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NHS entitlement

No content for NHS entitlement currently

Beyond standard eyecare

Visual fixation system

Visual fixation system

As an optometrist, I developed the Visual Fixation System (VFS) to help patients with learning disabilities, autism, dementia, and young children maintain their gaze during eye examinations by using a mobile phone to display engaging content while I work.
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Supplying childrens frames

Supplying childrens frames

As an optometrist, I developed the Visual Fixation System (VFS) to help patients with learning disabilities, autism, dementia, and young children maintain their gaze during eye examinations by using a mobile phone to display engaging content while I work.
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Ethical frame sourcing

Ethical frame sourcing

As an optometrist, I developed the Visual Fixation System (VFS) to help patients with learning disabilities, autism, dementia, and young children maintain their gaze during eye examinations by using a mobile phone to display engaging content while I work.
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Bioptic telescopes

Bioptic telescopes

As an optometrist, I developed the Visual Fixation System (VFS) to help patients with learning disabilities, autism, dementia, and young children maintain their gaze during eye examinations by using a mobile phone to display engaging content while I work.
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AR glasses

AR glasses

As an optometrist, I developed the Visual Fixation System (VFS) to help patients with learning disabilities, autism, dementia, and young children maintain their gaze during eye examinations by using a mobile phone to display engaging content while I work.
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Erin's World

Erin’s World frames are thoughtfully designed for children and adults with Down syndrome, featuring deeper bridge fits, flexible materials, and secure temple grips that accommodate their unique facial structure. These specialist glasses ensure comfort, durability, and proper vision correction for confident everyday wear.

Behind the frames

Ready for your eye test?

Book your appointment today and experience care that's tailored to you.
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